Ishishini lefashoni kunye nempahla lithathe imikhomba-ndlela enomdla kulo nyaka uphelileyo. Eminye yale mikhwa yabangelwa ngubhubhane kunye neenguqu zenkcubeko ezinokuthi zibe neempembelelo ezihlala ixesha elide kwiminyaka ezayo.
Njengomthengisi kushishino, ukuhlala unolwazi ngale mikhwa yinto enyanzelekileyo. Kule posi, siza kuqhekeza i-9 yeendlela eziphambili zefashoni kunye nempahla ngaphambi kokuba singene kuqikelelo luka-2021 loshishino. Siza kusonga izinto ngokuxoxa ngamanye amacebiso angcono okuthengisa iimpahla kwi-Alibaba.com.
Makhe sijonge iinkcukacha-manani ezikhawulezayo zeshishini ukuze siqalise.
Isiqulatho
- Ishishini lefashoni ngokujonga nje
- Iindlela ezili-9 eziphambili kwishishini lefashoni kunye nempahla
- Uqikelelo lwefashoni yowama-2021 kunye nesinxibo
- Iingcebiso zokuthengisa iimpahla kwi-alibaba.com
- Iingcamango zokugqibela
Ishishini lefashoni kwi-Glance
Phambi kokuba singene kwiindlela eziphambili kwishishini lefashoni kunye nempahla, masijonge ngokukhawuleza umfanekiso owenziwe kumgangatho wehlabathi.
- Umzi-mveliso wefashoni okhawulezayo wehlabathi ukwisantya sokuxabisa iibhiliyoni ezingama-44 zeedola ngonyaka ka-2028.
- Ukuthenga kwi-Intanethi kushishino lwefashoni kulindeleke ukuba kufikelele kwi-27% ngonyaka ka-2023 njengoko abathengi abaninzi bethenga iimpahla kwi-Intanethi.
- I-United States iyinkokeli kwizabelo zeemarike zehlabathi, kunye nemarike exabisa i-349,555 yezigidi ze-USD. I-China yisibini esisondeleyo kwi-326,736 yezigidi ze-USD.
- I-50% yabathengi be-B2B baphendukela kwi-intanethi xa befuna iimveliso zefashoni kunye nempahla.
Ingxelo yoShishino 2021
Ishishini leFashoni kunye neZinxibo
Jonga iNgxelo yethu yamva nje yoShishino lweFashoni ekwazisa ngedatha yeshishini yamva nje, iimveliso ezihamba phambili, kunye neengcebiso zokuthengisa kwi-Alibaba.com
Iindlela ezili-9 eziphambili kwishishini lefashoni kunye nempahla
Njengoko besitshilo, ifashoni yehlabathi kunye nemveliso yempahla ibone utshintsho olukhulu kulo nyaka uphelileyo. Makhe sijonge kwiindlela ezili-9 eziphambili kolu shishino.
1. I-eCommerce iyaqhubeka nokukhula
Ukuthenga kwi-Intanethi kuye kwaduma phakathi kwabathengi iminyaka embalwa, kodwa ngokuvalwa okunxulumene ne-COVID, iivenkile zanyanzeleka ukuba zivale iinyanga ezininzi. Ngelishwa, ukuvalwa kwexeshana okuninzi kuye kwaba ngokusisigxina kuba ezi venkile azikwazanga ukufunxa ilahleko kunye nokubuyela umva.
Ngethamsanqa, i-eCommerce yayisele iyinto eqhelekileyo ngaphambi kobhubhane, ke amanye amashishini akwazi ukuphila ngokutshintshela kwi-eCommerce phantse ngokukodwa. Okwangoku, akukho mancedo amaninzi kumashishini ukuba abuyele ekuthengiseni izitena kunye nodaka lwangaphambili lwevenkile, ngoko kunokwenzeka ukuba i-eCommerce iya kuqhubeka ikhula.
2. Iimpahla azinasini
Ingcamango yesini kunye "nemimiselo" ejikeleze olu lwakhiwo luyakhula. Kangangeenkulungwane, uluntu luye lwabeka amadoda namabhinqa kwiibhokisi ezimbini ezahlukeneyo. Nangona kunjalo, iinkcubeko ezininzi ziphazamisa imigca kwaye abantu baqala ukunxiba iimpahla abaziva bekhululekile kuzo kunokuba bakhethelwe bona ngokusekelwe kwisini sabo.
Oku kuye kwavusa ukudalwa kwempahla engaphezulu yesini. Kweli nqanaba, kukho kuphela iimpawu ezimbalwa ezipheleleyo ezingenasini, kodwa iimpawu ezininzi zibandakanya imigca "yeSiseko" ye-unisex. Ezinye zezona mpawu zidumileyo ezingenasini zibandakanya ubumfama, iDNA enye, kunye neMuttonhead.
Kambe ke, uninzi loshishino lwefashoni lwahlulwe lwaba “njengamadoda,” “abafazi,” “amakhwenkwe” kunye “namantombazana,” kodwa ukhetho lwesini esifana nesini lunika abantu ukuba baziphephe ezo labhile ukuba bayathanda.
3. Ukunyuka kweentengiso zempahla ekhululekile
I-COVID-19 iyitshintshile indlela abantu abaninzi abaphila ngayo. Ngabantu abaninzi abadala betshintshela emsebenzini okude, abantwana betshintshela ekufundeni umgama, kunye neendawo ezininzi zikawonke-wonke zivaliwe, abantu bebechitha ixesha elininzi ekhaya. Kuba abantu bebambekile ekhaya, kukho ukwanda okukhulu kwentengiso yezemidlalo1 kunye nempahla yokuphumla.
NgoMatshi ka-2020, kukho ukonyuka kwe-143%.2 kwiintengiso zepyjama ezidityaniswa nokuncipha kwe-13% kwiintengiso zebra. Abantu baqala ukubeka phambili intuthuzelo kanye kanye.
Ngekota yokugqibela ka-2020, abathengisi abaninzi befashoni baqala ukuqonda ukuba intuthuzelo sele ingundoqo. Balungiselela amaphulo abo ukuze bagxininise ezona zinto zitofotofo zikhoyo.
Kuba amashishini amaninzi eqhubeka nokuvumela abantu ukuba basebenze ekhaya, kunokwenzeka ukuba le meko inokubakho ixesha elide.
4. Ukuziphatha okusesikweni nokugcinakalayo kokuthenga
Kwiminyaka yakutshanje, amanani oluntu amaninzi azise ingqalelo kwimiba yentlalo enxulumene neshishini lefashoni, ngakumbi xa kuziwa kwifashoni ekhawulezayo.
Ukuqala, inkunkuma yelaphu3 ikwizinga eliphezulu ngenxa yendlela abathengi abasebenzisa ngayo imali. Abantu bathenga iimpahla ezininzi kunezo bazifunayo, yaye amawaka ezigidi zeetoni aphelela enkunkumeni minyaka le. Ukulwa le nkunkuma, abanye abantu bathembele kwiimpawu ezinokuthi zenze iimveliso ezikumgangatho ophezulu ezenzelwe ukuhlala ixesha elide okanye ezo zisebenzisa izinto ezihlaziyiweyo ukwenza iimpahla zabo.
Omnye umba wokuziphatha odla ngokuvela kukusetyenziswa kweesweatshops. Ingcamango yokuba abasebenzi basefektri bahlawulwa iipeni ukuze basebenze phantsi kweemeko ezihlwempuzekileyo ayihlali kakuhle kwabaninzi. Njengoko ulwazi oluthe kratya luziswa kule miba, abathengi abaninzi bathanda iibrendi ezisebenzisa iindlela zorhwebo ezinobulungisa4.
Njengoko abantu beqhubeka nokwenza utshintsho kwindlela yokuphila besiya kuzinzo kunye nokunye okunjalo, ezi ndlela zinokuqhubeka iminyaka ezayo.
5. Ukukhula kwe "ReCommerce"
Kunyaka ophelileyo, "iReCommerce" iye yathandwa kakhulu. Oku kubhekiselele ekuthengeni iimpahla esele zisetyenzisiwe kwivenkile ethengisa izinto ezithengiswayo, ivenkile yomthwalo, okanye ngokuthe ngqo kumthengisi kwi-intanethi. Abathengi kwiimarike zabathengi ezifana ne-LetGo, i-DePop, i-OfferUp, kunye neemarike ze-Facebook ngokuqinisekileyo ziququzelele i-"ReCommerce" indlela.
Inxalenye yale ndlela inento yokwenza nokutshintshela ekuthengeni i-eco-friendly kunye nokunciphisa inkunkuma, kodwa "ukunyusa umgangatho" kunye nokuphinda kusetyenziswe amaqhekeza eediliya nako kuyanda. Ukunyusa ibhayisekile kuxa umntu ethatha inqaku lempahla kwaye alihlaziye ukuze lihambelane nesimbo sabo. Ngamanye amaxesha, oku kubandakanya ukufa, ukusika, kunye nokuthunga iimpahla ukwenza into entsha.
Esinye isibheno esikhulu se-ReCommerce kubathengi kukuba banokufumana iimpahla ezisetyenzisiweyo ngobumnene ngeqhekeza lexabiso lokuthengisa.
6. Ifashoni ecothayo ithatha indawo
Abantu sele beqalisile ukujongela phantsi ifashoni ekhawulezayo ngenxa yeziphumo zayo zokuziphatha ngokubhekiselele kuzinzo kunye namalungelo oluntu. Ngokwendalo, ifashoni ecothayo iya isiba yenye indlela edumileyo, kwaye iibrendi ezinegunya kwishishini lefashoni zinyusa utshintsho.
Inxalenye yale nto ibandakanya ifashoni "engenaxesha". Abadlali abaphambili kwisithuba sefashoni benze inqaku lokwahlukana nokukhutshwa rhoqo kwexesha lonyaka kwezitayile ezintsha kuba loo ndlela ngokwendalo ikhokelele kwifashoni ekhawulezayo.
Kubekho ukukhutshwa ngabom kwezimbo ezazisetyenziswa ngokwesiko kwamanye amaxesha onyaka. Ngokomzekelo, ukuprintwa kweentyatyambo kunye neepastel ngokuqhelekileyo kudibaniswa nemigca yefashoni yasentwasahlobo, kodwa ezinye iimpawu zifake ezi prints ekukhutshweni kwazo.
Injongo yokudala iifashoni ezingapheliyo kunye nokuchasene neendlela zonyaka kukukhuthaza abathengi kunye nabanye abayili ukuba bavumele amaqhekeza ukuba ahlale kwisitayile ngaphezulu kweenyanga ezimbalwa. Oku kuvumela iibrendi ukuba zenze iziqwenga ezikumgangatho ophezulu ezinamathegi amaxabiso aphezulu enzelwe ukuhlala amaxesha amaninzi.
Kuya kuba ngumdla ukubona ukuba lo mkhwa udlala njani ukuya phambili kuba iimveliso ezininzi zefashoni azikazamkeli ezi zenzo. Nangona kunjalo, kuba iinkokeli kushishino zithathe inyathelo lokuqala, amashishini amaninzi anokulandela ukhokelo.
7. Ukuthenga kwi-Intanethi kuyaguquka
Ukuthenga kwi-Intanethi kuye kwanda ngakumbi nangakumbi kwiminyaka yakutshanje, nangona kunjalo, abathengi abaninzi bayathandabuza ukuthenga iimpahla kwi-Intanethi kuba befuna ukukwazi ukubona ukuba into ibafanela njani. Kulo nyaka uphelileyo, sibone ukuvela kobuchwepheshe obusombulula le ngxaki.
Abathengisi be-eCommerce baphucula amava okuthenga kwi-intanethi ngoncedo lwenyani yenyani kunye neteknoloji yokwenyani eyandisiweyo. Zombini ezi teknoloji zinika abathengi amandla okusebenzisa igumbi elifanelekileyo ukuze babone ukuba into iya kujongeka njani kubomi bokwenyani.
Kukho ii -apps ezimbalwa ezixhasa olu hlobo lokubonisa. Le teknoloji isafezekiswa, ngoko ke kunokwenzeka ukuba abathengisi abaninzi nangaphezulu baya kuziphumeza kwiivenkile zabo ze-intanethi kwiminyaka ezayo.
8. Ubandakanyo luyoyisa
Kangangeminyaka emininzi, abasetyhini kunye nobukhulu besayizi bebenobunzima bokufumana iintlobo ezininzi zeempahla ezihambelana neentlobo zemizimba yabo. Iimpawu ezininzi zazingahoywa aba bafazi kwaye zasilela ukwenza izitayile ezihambelana nabantu abanganxibanga umgangatho omncinci, ophakathi, omkhulu okanye owongezelelweyo.
Ukuphila kakuhle komzimba yinto ekhulayo exabisa imizimba yazo zonke iimilo kunye nobukhulu. Oku kukhokelele ekubandakanyekeni ngakumbi kwifashoni ngokobukhulu kunye nezimbo ezikhoyo.
Ngokwezifundo eziqhutywe ngu Alibaba.com, imarike yempahla ye-plus-size-women's-mpahla kulindeleke ukuba ixabiswe kwi-46.6 yezigidigidi ze-USD ekupheleni kwalo nyaka ephindwe kabini into eyayixabiswa ngayo kwiminyaka emithathu nje ngaphambili. Oku kuthetha ukuba abafazi abanobukhulu bobukhulu banokhetho oluninzi lwempahla kunangaphambili.
Ukuqukana akupheli apha. Iimpawu ezifana ne-SKIMS zenza iziqwenga "zeze" kwaye "zingathathi hlangothi" ezisebenza ngaphezu kwabantu abaneethoni zolusu olulungileyo.
Ezinye iimveliso zenza imigca yempahla ebandakanyayo ehlala kwiimeko ezahlukeneyo zonyango ezifuna i-hardware esisigxina, njenge-catheters kunye neepompo ze-insulin.
Ukongeza ekudaleni izitayile ezisebenzela iintlobo ezininzi zabantu, imboni yefashoni yongeza ukumelwa ngakumbi kumaphulo abo. Iimpawu eziqhubela phambili ziqesha imodeli yeentlanga ezahlukeneyo ezineentlobo ezahlukeneyo zemizimba ukuze abathengi abaninzi babone abantu abafana nabo kwiimagazini, kwiibhodi zezaziso, nakwezinye izibhengezo.
9. Izicwangciso zentlawulo ziyafumaneka
Abathengisi abaninzi banika abathengi amandla okwenza iintlawulo zokuthenga emva kokuthenga. Ngokomzekelo, umthengi unokubeka i-odolo ye-$ 400 kwaye ahlawule kuphela i-$ 100 ngexesha lokuthenga emva koko ahlawule ibhalansi eseleyo kwiintlawulo ezilinganayo kwiinyanga ezintathu ezizayo.
Le ndlela ethi “Thenga Ngoku, Hlawula Kamva” (BNPL) ivumela abathengi ukuba bachithe imali abangenayo ngokuyimfuneko. Oku kuqale phakathi kweemveliso zefashoni ezikwisiphelo esisezantsi, kwaye irhubuluza kumyili kunye nendawo entle.
Oku kuseyinto entsha kangangokuba kukho ulwazi oluncinci malunga nendlela oku kuya kuchaphazela ngayo ishishini kwixesha elide.
Uqikelelo lwefashoni yowama-2021 kunye nesinxibo
Kunzima kakhulu ukuqikelela ukuba imveliso yefashoni kunye nempahla iya kujongeka njani ngo-2021 kuba sisephakathi kobhubhane. Kusekho ukungaqiniseki okuninzi kwaye abantu abaninzi abakaphili ngendlela ebebeya kuphila ngayo, ke kunzima ukutsho ukuba okanye xa ukuziphatha kwabathengi kuya kubuyela kwindlela ebekuyo ngaphambili.5.
Nangona kunjalo, kukho ithuba elihle lokuba iindlela ezinxulumene netekhnoloji entsha kunye nephuculweyo kunye nokuqonda kwentlalo kuya kuqhubeka okwethutyana. Itekhnoloji iya kuqhubeka iphucuka, kwaye abantu baya kuxabisa ukuqonda kwezentlalo ngakumbi njengoko besiya beqaphela ngakumbi kwaye befundiswa ngemiba entsonkothileyo yehlabathi.
Iingcebiso zokuthengisa iimpahla kwi-Alibaba.com
I-Alibaba.com iququzelela ukuthengiselana phakathi kwabathengi abaninzi kunye nabathengisi kwishishini lefashoni. Ukuba uceba ukuthengisa iimpahla kwi-Alibaba.com, kukho izinto ezimbalwa onokuzenza ukuze ukwandise ukuvezwa kweemveliso zakho kwaye wenze ukuthengisa okuninzi.
Makhe sijonge kwiingcebiso ezimbalwa eziphezulu zokuthengisa kwiqonga lethu.
1. Nika ingqalelo kwiintsingiselo
Ishishini lefashoni lihlala litshintsha kwaye livela, kodwa ezinye zeendlela esizibonileyo kulo nyaka uphelileyo zinokubeka ithoni kwiminyaka ezayo.
Ukubandakanywa kunye nokukhethwa kwifashoni ezinzileyo, umzekelo, ziindlela ezimbini ezikhanyisa ukukhanya okuhle kwi-brand. Awunako ukungahambi kakuhle ngokubandakanya ezinye iindlela zokuziphatha zoluntu kwishishini lakho.
Ukongeza, ubandakanyiso lwenyani yokwenyani kunye nenyani eyandisiweyo inokukunceda ukuba uhlale unesantya kunye namanye amashishini kwishishini.
Akunyanzelekanga ukuba utshintshe yonke injongo yakho okanye utshintshe imisebenzi yakho ukuze ihambelane ngokugqibeleleyo neentsingiselo, kodwa ukuhambisana nezinto ezintsha kushishino kunokukunika unyawo kukhuphiswano lwakho olukutyeshelayo ukwenza oko.
2. Sebenzisa iifoto zobungcali
Enye yeendlela ezilungileyo zokwenza uluhlu lwakho lwempahla lugqame kwezinye kukusebenzisa iifoto zobuchwephesha. Thatha ixesha lokufota iimpahla zakho kwiimodeli ezahlukeneyo nakwii-engile ezahlukeneyo.
Oku kubonakala kukhangeleka ngakumbi kunempahla efakwe kwi-mannequin okanye i-photoshopp kumfanekiso wemodeli.
Xa uthatha iifoto ezisondeleyo ze-seams kunye nelaphu kwii-angles ezahlukeneyo, oko kunika abasebenzisi ingcamango engcono malunga nendlela impahla eya kujongeka ngayo ebomini bokwenene.
3. Lungiselela iimveliso kunye neenkcazo
I-Alibaba.com yindawo yentengiso esebenzisa injini yokukhangela ukunceda abathengi ukuba bafumane izinto abazijongayo. Oko kuthetha ukuba unokuphucula iimveliso zakho kunye neenkcazo ngamagama angundoqo afunwa ngabaphulaphuli bakho.
4. Nikeza uhlengahlengiso
Abathengi abaninzi bajonga iziqwenga ezilungiselelweyo, nokuba zehla ekukhetheni imibala okanye ukongeza iilogo. Kukulungele ukukwamkela ukuba unazo izixhobo zokwenza oko. Bonisa kwiprofayile yakho kunye namaphepha oluhlu lwemveliso owanikezelayo Iinkonzo ze-OEM okanye zinezakhono ze-ODM.
5. Thumela iisampulu
Kuba kukho uluhlu olubanzi lweempawu zeempahla ezikhoyo (kwaye zifunwa) kwishishini lefashoni, abathengi bakho baya kuxabisa iisampulu ukuze baqiniseke ukuba bayayithenga le nto bayifunayo. Ngaloo ndlela banokuziva belaphu ngokwabo baze babone amanqaku kubomi bokwenene.
Abathengisi abaninzi basebenzisa imiyinge odolo ubuncinane ukuthintela abathengi ukuba bazame ukuthenga iimpahla zomntu ngamnye ngexabiso le-wholesale. Unokufumana malunga noku ngokuthumela iisampuli ngexabiso lokuthengisa.
6. Ceba kusengaphambili
Lungiselela ukungena kwiintengiso zeempahla zonyaka ngaphambi kwexesha. Ukuba uthengisa iidyasi kumashishini abekwe kwindawo apho imozulu yasebusika iqala ngoDisemba, qiniseka ukuba abathengi bakho banempahla ngoSeptemba okanye ngo-Okthobha.
Nokuba abathengi bajonge kwifashoni “engenaxesha lonyaka”, kusekho imfuneko yala manqaku empahla njengoko imozulu itshintsha unyaka wonke.
Ixesha lokuposa: Mar-26-2021